The demand stayed on the table. Every payment in it now sits on a condition.

The demand stayed on the table. Every payment in it now sits on a condition.

Tina Gerbec
Published on: 22/10/2026

In 2021 the Bundeskartellamt closed its proceeding on Kaufland's special demands to suppliers after the Real takeover, once each payment was tied to a listing, actual sales or advertising, with an end date and in writing.

supplier negotiationannual negotiationsretail negotiationkey account managementprocurementspecial demandslisting feepromotion feeconditional tradingsomething in returnKauflandBundeskartellamtGerman competition authorityThe Human Signal